In response to U.S. President Donald Trump’s threat of 25% tariffs on all Canadian goods, we helped Pizza Pizza launch the “Reverse Tariff,” a 25% discount on regularly-priced pizzas. We made the television commercial in less than a week, in time to launch it during the Four Nations Final, where Team Canada faced off against Team USA in front of over 10 million Canadians. The campaign immediately went viral and was even covered by the New York Times.